Embedded Files
Service:
UI/UX
Client:
The Financial Times
Year:
2026
The campaign takes shape through a two-part editorial series that navigates the space between the visible and the invisible — where craftsmanship lives beyond the eye, and legacy is continuously redefined. The creative approach blends sharp, minimal design with a quietly immersive narrative tone, reflecting a brand built on precision, patience, and perpetual evolution.
The Art Direction
The art direction pairs refined serif typography with a restrained, tonal colour palette. Imagery is considered and immersive, drawing focus to fine details and subtle contrasts — revealing both the visible precision and the quiet intricacies beneath the surface.
The UI Design
The UI design employs a structured grid, consistent spacing system, and defined typographic hierarchy to ensure clarity and scalability. Responsive behaviours are built in from the outset, with accessibility considerations applied across colour, type, and interaction states. Subtle animation enhances navigation without distraction.
My role
I collaborated closely with the Art Director and design team to help shape the visual language, image composition, and UI/UX execution across the campaign. Working within an 8px grid system, I contributed to consistent spacing and scalable layouts that supported responsive performance across devices. I also prototyped key user journeys in Figma for testing and stakeholder feedback, and helped deliver annotated designs with defined components, states, and interactions to support developer handover.
Outcomes
2
Article Pages
49,270 +
Page Views
40s
Avg. Attention Time
70%
Scroll Depth
8,626,397
Ad impressions
1.19%
Avg. CTR
Google Sites
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