Projects_

A campaign exploring how elemental terrains—snow, sand, and surf—shape and challenge human potential. I led the end-to-end design vision, overseeing the UX/UI direction and ensuring a cohesive visual language across both the product experience and its marketing touchpoints.

A campaign exploring how elemental terrains—snow, sand, and surf—shape and challenge human potential. I led the end-to-end design vision, overseeing the UX/UI direction and ensuring a cohesive visual language across both the product experience and its marketing touchpoints.

A luxury digital campaign spanning three editorial articles. I led the UI design, translated the Raffles London brand into a refined interface, and supported development through clear handover and QA to ensure high-quality execution.

Designed a scalable, constraint-driven social creation system for FT Partner Content that enables non-designers to produce brand-safe social assets independently using Figma.

Originated and built bespoke marketing design for high-value partner content campaigns, including dynamic ad and social formats. This lead to an increase in our audience engagement by 400%.

Designed and translated complex datasets into clear, compelling visual narratives that enhance and support the editorial storyline. Led the development of the animation approach to ensure the motion design effectively communicates key insights and aligns with the overall design language.