Embedded Files
Service:
Design + Build
Client:
The Financial Times
Year:
2023-present
From Strategy to Success
I originated and built marketing design for high-value campaigns — including dynamic ad and social formats — driving audience engagement increases of up to 400%.
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My role
My contribution has been centred on evolving beyond standard templates to create bespoke marketing assets that support high-value campaigns, while remaining true to each campaign’s identity. I’ve been fortunate to lead the end-to-end process — from concept and design through animation and build — delivering dynamic ads in code and via various ad-building platforms.
Marketing/Design Strategy
Throughout this work, my aim has been to tell campaign-specific stories that resonate with audiences, supported by marketing assets that share a consistent tone of voice and identity across formats, helping to build familiarity and engagement over time.
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